Well... after cotton, silk, nylon, rayon, polyester, and what not, we now have some new and interesting cloth materials. Bamboo and hemp!! These guys have hit on an idea to make t-shirts out of bamboo and hemp fibers. I think this is a cool idea, given that most of what they say about being environment-friendly is true. We definitely need more such "alternative" forms of everything we use.
But the one thing that really puts me off is the price. Why? If the cost of growing these plants is lesser than cotton, AND they provide more fiber per acre, AND they provide more harvests than cotton, AND you want to make them popular, why are the prices a wee bit in the higher segment? If you are really honest about popularizing these materials, wouldn't it make more sense to price them lower and make buying the shirts more attractive?
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